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Discovery Launch Items - A selection of items that were released in 1989 at the launch of the Land Rover Discovery. Some items were released to dealers for training or promotional purposes, others were items given to the press at the Plymouth launch. Some of these items are from my own collection and others are from observations and information supplied to me.


The Cubby Bag

An item which became very popular. Released in 1989 with the original press fleet this unique bag, clipped onto the centre console. It also had a shoulder strap allowing the owner to take it with them when leaving the car. Originally in sonar blue, it later also appeared in beige and was available until around 1993 when the 200 series was replaced with the 300.

This is an early "Cubby Bag" from a pre-production 1989 Discovery.

The picture below details it's provenance and the items release from the Land Rover factory.

At Plymouth the press were treated to various goodies, including a bound AA Road Atlas (long before sat navs!) Some were given cut crystal vases as well. These were engraved with the Discovery name and a side view of the 3 door car, as can be seen on the vase below.

A painting of a Discovery rounding Plymouth Hoe was also commissioned for the launch event. 

Dealers meanwhile dished out bottles of Discovery champagne as can be seen in the picture below. This bottle is branded for Appleyard which was at the time a dealership.